The Groundwork
A curated approach to growth. Drawing on 15 years of deep-rooted Nashville expertise across the heart of the entertainment industry, Greener Grass Public Relations was founded by Sarah Beth Watson and provides an exclusive home for artists and brands to cultivate their legacy. While our roots are firmly planted in the music industry, our vision extends to any narrative worth growing. We specialize in architecting narratives from the ground up, providing the dedicated ‘water' and strategic oversight required to ensure your grass is always the greenest. Selective project and retainer partnerships available.
The GroundSKEEPER
With 15 years of Nashville industry experience, I’ve learned the best stories are the ones that are carefully tended while also evolving to keep up with the times. From previously working in Radio Promotion, Artist Management, and various record labels, my roots have been defined by a passion for the “well-watered” narrative: one that grows with intention, strategy, and authenticity. I’ve worn many hats in this town, giving me a 360-degree perspective on how a thoughtfully cultivated story can truly move the needle.
Throughout my career in PR, I’ve had the opportunity to work with a wide range of artists across Country, Pop, and beyond, including BRELAND, Megan Moroney, Trace Adkins, Drake White, LOCASH, George Birge, Runaway June, Tyler Braden, Barenaked Ladies, Uncle Kracker, and more.
Beyond artist campaigns, I’ve helped lead press strategy and execution for major festivals and events including Pilgrimage Music Festival and Country Thunder, as well as spearheading media efforts for standout moments like BRELAND & Friends at the Ryman, and multiple Grand Ole Opry debuts for emerging artists.
I founded Greener Grass Public Relations to bring this depth of experience to a select group of clients who are ready to grow something lasting. My approach is grounded in thoughtful storytelling, strong relationships, and a belief that the right narrative — carefully nurtured — can create meaningful, long-term impact well beyond the noise.
PRESIDENT & OWNER, SARAH BETH WATSON

